The app provides catered and personalized enhancing resources and tools to encourage users to take better care of themselves and their overall health. The genre of the app is a health and wellness mobile application, with a focus on self-care improvement. The app is designed to be used on mobile devices allowing users to access it anytime, anywhere, and make progress toward their goals at their own pace. The target audience for the app is teenagers, young adults, and adults in their mid to late thirties ages 16 – 35, who are interested in improving their health and wellbeing. This demographic is highly tech-savvy and is likely to use mobile applications to manage their health and well-being.